There is no secret that in 2020 boomed e-commerce websites, and all of a sudden everyone had to adapt and be able to deliver realizing that maybe the websites weren't optimized to have a good consumer experience. Cleaning products became one of the most wanted products to buy, everyone was at home cleaning, washing their hands (storing toilet paper just in case). Merchants were unable to supply supermarkets, and many consumers who were previously reluctant to shop online were now looking for their favourite products online.
Biovert, a Canadian eco-friendly cleaning products company, based in Quebec, already had their shop online process, during the lockdown we could corroborate with google analytics, that people enter the website in order to buy their products, the only problem was that for some reason, people just dropped off the process.
We review the purchase process and we propose a website image redesign and a consumer-friendly shopping process.
One of the propositions was to engage more with lifestyle images instead of only products.
Give a reason why Biovert products are the best for cleaning and the planet. Adding purchase call to action everywhere we could find the products.
I worked on the strategy, the early stages of the UX, design flow, website screens, images, look and feel, colour palette etc - UI. This is still a work in progress.
Art Direction: Berenice Camacho
Agency: active marketing
Client: biovert
Agency: active marketing
Client: biovert
Art Direction- UX-UI
